business card. This was seen as an exciting debelopment when someone put
out a video last year of their AR buisness card and it viralled well,
but who needs a business card at all when a smartphone can understand
location and through a proximity-based network platform or through local
proximity communication (e.g. Bluetooth) two phones can understand that
they're in close proximity. A person will be either able to tap an icon
floating above someone else in the virtual space of the Articulated
Naturality Web or they'll gesture it across by a flick of the wrist.
I think I may have been wrong about the total pointelssness of an AR
business card though. The problem is the accuracy of the GPS sensor. The
current generation of phones don't offer advanced assisted-GPS systems
that can get the resolution close to the theoretical limit of GPS and
track location in areas without GPS reception (e.g. a tall building).
However in the example of walking into a large pub the GPS accuracy is
enough for a smartphone to know a the user is in a Wetherspoons pub.
They should be able to click on a location-sensitive context menu from
which they can access the tasting notes as well as the product and
pricing information
for the entire range of products available at that location. They should
even be able to tell what items are out of stock at the time. The AR
marker interface creates an unnecessary step however device
manufacturers and the industry haven't sorted out this simple little
convenience available with today's technology
In practice of course it's a lot easier to have an AR marker and a link
to software to use it to view the tasting notes. The ANW doesn't exist
yet and there are many simple innovations that are yet to see the light
of day. This will be what it'll be like in the future though. Most
places will have a information available through the smartphone location
sensitive context menu just like most places already have a website.
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