Two reports on the mobile technology industry

Mobile predictions for 2011 from Juniper Research
http://thefonecast.com/News/tabid/62/EntryId/3560/Mobile-predictions-for-2011-from-Juniper-Research.aspx
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1. Surging mobile data traffic will continue to test 3G network capacity
Tiered pricing is expected to increase.

2. Augmented Reality to enhance mobile games and retail
Augmented Reality is now attracting the attention of the retail industry… and an increasing number of AR-based games are also expected.

3. Cloud-based operating systems are launched
Mobile operating systems are expected to follow PCs with the launch of the first cloud OS for mobile.

4. Mobile banking will become a ‘must-have’ when opening a new account
Developed countries will see banks using apps and smartphones to provide an improved, personalised service experience.

5. Mobile devices begin to replace credit cards
Using your phone as a credit card for lower value purchases will become a reality in some countries.

6. Mobile handsets become even more sensitive
Accelerometers, gyroscopes and GPS will start to become standard – and other sensors will be incorporated.

7. Mobile lottery tickets sales to soar fuelled by deployments in US, Europe and China
Mobile lotteries will hit the mainstream, with launches across the US and Europe.

8. Mobile-specific threats lead to demand for mobile-specific security
Expect a move by anti-virus software vendors to sell into the mobile space in 2011.

9. Buyouts take social purchasing to a new level
Google’s rumoured plans to purchase Groupon could transform shopping on mobile phones.

10. More vendors develop a GreenHeart
Sony Ericsson’s GreenHeart eco-friendly products could lead a similar move by other manufacturers.
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There's also an Ofcom report which has been published recently.
http://consumers.ofcom.org.uk/2010/12/uk-consumers-revealed-as-early-adopters-of-new-technologies/
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Snips from the Ofcom report include:

• The UK saw the highest growth in smartphone take-up in the past year (up 70 per cent) although Italy has the highest take-up of smartphones.
• People in the UK are using their mobile phones for social networking more than in other countries
• Younger people in the UK are more likely to visit social networking sites on their mobiles than in other countries, with 45 per cent of 18-24s and 38 per cent of 25-34s saying that they did this.
• The number of social networkers is also higher in the UK than other comparator countries among 18-24s and 55-64s.
• Eighty-six per cent of 18-24s in the UK say they use the internet for social networking, compared to 77 per cent in France and 48 per cent in Japan.
• Overall, Italy has the highest percentage of adults who use the internet for social networking at 63.4 per cent, closely followed by the UK and USA at 63.2 per cent.
• Mobile messaging also continues to grow across the globe with Australia having the highest average use at 254 text and picture messages per person per month.
• The UK is second biggest text messaging nation in Europe after Ireland, with 140 messages per person per month (218 per person per month in Ireland).

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