Facebook. Twitter. PDFs. Video. Audio. Pod and vodcast. And, of course,
paper. Paper has unique qualities.
What I've seen with conventional blogging is many blogs, like this one,
simple aren't read.
Ultimately any publishing really wants to reach out to their target
audience and engage. Technical blogs in the IT industry have it
relatively easy because the group they're targeting get their content
from electronic media. They still use many different platforms though.
People aiming to hit a wider demographic have the problem of even more
electronic platforms and offline platforms too. A wider demographic will
tend to use the most popular publishing platforms but they may not spend
a lot of time using them. Real world social networks, TV and paper are
among the mediums for publishing cotnet to the wider demographic.
This becomes more expensive but there are tools for publishing to
multiple electronic platforms. This is what I'm looking for at the
moment: software that allows for publishing to all the different major
electronic platforms. It seems like every week there's a new one and a
new idea on how to beat Facebook.
What's even harder is the problem of hardware. It's not just desktop and
laptop PCs anymore. The mobile phone and ebook reader are new ways
people are connected with text and multimedia publishing.
Costs are spiralling. The paper-media model made for relatively easy
revenue generation but the model has changed for new media and many
organisations are struggling to make profitable models based on
free-media. Some companies like QPC Mobile are taking the bull by the
horns and starting their own publishing/promotion engines. This bold
move may aligned with an advertising campaign is perfectly suited to a
complex and revolutionary product aimed at capturing a broad spectrum of
the mobile phone user demographic.
Here are some links to useful information.
http://www.mequoda.com/articles/online-publishing/what-is-multiplatform-publishing/
Off line editors which can publish to multiple platforms
http://www.masternewmedia.org/best-offline-blog-editors-and-web-publishing-tools-mini-guide/
Apps versus websites
http://blogs.semantico.com/discovery-blog/2010/04/publisher-choices-for-mobile-delivery-apps-vs-websites/
A successful multiplatform campaign from HBO
http://econsultancy.com/uk/blog/6825-anatomy-of-a-cross-platform-campaign-how-hbo-sports-is-plugging-pacquiao-margarito
News of Wordpress, primarily a blogging platform, winning an award for
being a CMS
http://wordpress.org/news/2010/11/cms-award/
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