Some guesses at what's going to be the mobile business trends this year.
"
1. Personalization and privacy will drive effectiveness. The association
is predicting that we will see the widespread adoption of
permission-based activity as well as the introduction of both policy and
apps to bloc unwanted messages.
2. It's all about Apps – whether it's a tablet or a 4G phone, apps will
drive advertising revenue.
3. Free texting, calls and video chat – Skype on the iPad is already
accomplishing this but more and more applications will surface to allow
more "free" services like texting and video chat.
4. Windows 7 mobile is not dead – I'm not sure I see this one coming
with the emergence of the Android platform, but hey, these guys are the
experts.
5. HTML5 vs Apps war – Apps will continue their dominance in the
development circle through 2013 with HTML5 driving the next wave of
development. It's a good time to be a mobile developer.
6. Location-Based Services and Augmented Reality Development Matures –
The combination of these 2 services will drive consumer interest and
excitement as new applications and advertising opportunities are developed.
7. Mobile payment replaces the ATM card? Will the dream of the
electronic wallet finally become a reality in 2011? I sure hope so (and
so do advertisers!)
8. Mobile blogging - (M0-blogs?) I think the larger trend here is that
mobile devices like tablets will continue to bite into PC time as more
power and usability is built into phones and tablets.
9. Say Goodbye to the "Feature Phone" -While my Mom will still use a
feature phone, the Mobile Marketing Association predicts over 85% of all
phones shipped in 2011 will be smart phones. What this really means:
search! More and more users will be browsing the internet from their
mobile phones and this is where the advertising opportunity becomes
clear. Easy-to-read landing pages, multi-platform compatibility and
intuitive interfaces will be required for all search engine marketers.
10. Mobile jumps on the 3D bandwagon – According to the association, an
Indian mobile manufacturer called Spice Mobility has already introduced
a phone with 3D capabilities. This will lead to new apps, content and
plenty of opportunity for advertisers.
"
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