Museum Virtual Worlds | Augmented Reality — A Looking Glass into Other Worlds: AR Artist and Researcher Helen Papagiannis Explores Wonderment and Play in Exhibit Design

<http://museumvirtualworlds.org/?p=258>

This is a great blog on how augmented reality is being used in the art
world. There's been a lot of work in the area way ahead of the marketing
industry who have been the early adopters of the technoology as it
reaches the public who use smartphones.