Free and augmented reality

Augmented reality takes a lot of new algorithms to be effective. These
are expensive and the cost has to be met somehow. The SDKs are
expensive. Microsoft is being aggressive in locking down it's new phone
to approved applications to make sure developers are using licensed SDKs
to ensure they get a decent profit from their investment. They're being
so aggressive that they're threatened to blacklist phones which users
unlock.

It's likely that this will push up the price of applications and greatly
reduced development by small, independent developers and the open
source movement. This is not something that will make the uptake of
augmented reality better.

In modern times "free" has become the big change in many products. The
internet is dominated by free services and products from search engines
to social network games.

Everything free is funded by advertising, donations (like Wikipedia) or
public funding (like the BBC). Advertising accounts for the vast
majority of free applications and software.

In the Articulated Naturality Web advertising has whole new avenues.
Examples might be games with adverts in the background or on game
objects. Billboards may become screens in the Articulated Naturality Web
pumping out videos. Billboards may be 'stolen' in the ANW. Signs become
things that float in significant spaces such as New Yorks Time Square
but in digital space. Even more adventurous and creative ideas wil come
about.