Anyway, Marks and Spencers are experimenting with AR codes. I'm
surprised to hear it's in an advert in The Sun but I guess they have a
broad base of shoppers. I'd always seen M&S as a premium brand but I
guess their success is catering to a wide audience.
http://www.gomonews.com/ms-uses-barcode-to-attract-female-shoppers/?utm_source=feedburner&utm_medium=email&utm_campaign=Feed%3A+GomoNews+%28GoMo+News%29
It seems to use the application the user still needs to download
software and, I guess, the right software. Ugh. Why don't operating
system manufacturers think Articulated Naturality when it comes to
designing these applications? It's a frustration for everyone who wants
to use a QR code.
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