An alternative to relabelling and neologisms with the objective of improving outcomes

If negative outcomes caused by negative expectations associated with the
diagnosis and through stigma and self-stigma are the reason why the
label for the term schizophrenia is changing perhaps an alternative is
mad pride?

This is the anthesis of the politically correct movement. It is about
reclaiming words rather than changing them. Few people are allowed to be
proud to be mentally ill. If this were allowed then perhaps people
wouldn't feel so shit about being mad?