A good viral

For the last few days I've seen people writing "I like it on the floor"
as their Facebook status. It's part of a brilliant campaign to raise
awareness for breast cancer research.

Here's the story. That's right. The idea's got coverage on CNN.
http://edition.cnn.com/2010/TECH/social.media/10/07/mashable.facebook.like/index.html

Facebook and other social networks empower the citizen and enable the
viral. It's getting it right though. The campaign has a sexual undertone
which is part of the innocuous joke. I've seen other organisations and
individuals ask people to do something with their Facebook status but
this campaign is something that people who aren't bought into the idea
will actually do.

Now the mainstream media have caught onto the excitement of the viral
it's sure to explode across the world of Facebook.